BE KIND

OUR VALUES

Our goal: to create sustainable and fair structures.

Our mission is to provide delicious, healthy, and sustainable products. As a leading company in the sale of raw, organic nuts and dried fruits, we take a holistic approach that focuses on the needs of our customers and the environment.

In a world that is increasingly reliant on high-quality, healthy foods, we are proud to offer products that not only delight the palate but also make a positive contribution to health. Our commitment to organic farming means that we avoid harmful pesticides and chemicals and instead favour natural farming methods. This decision goes hand in hand with our commitment to protecting the earth and leaving it in a better condition for future generations.

A key part of our work is in Samarkand, Uzbekistan, where we work with more than 500 farming families. The changes we have seen in their lives are inspiring. The emergence of a European market for high-quality organic products has not only led to these farmers being able to secure stable sources of income, but also to the revival of their traditional farming techniques. This cycle of giving and taking is a cornerstone of our business philosophy, and we are proud to promote such positive change.

However, our approach goes beyond the borders of Uzbekistan. We strive to build similarly enriching relationships with farmers in countries like Sri Lanka, India, Mexico, and many others. Each of these partnerships is the result of a long-term mindset based on trust, mutual respect, and fair trade. Together with our farmers, we determine a price that is above the usual market price and adequately rewards their hard work. This not only strengthens the appreciation for organic and high-quality products, but also supports the sustainable development of local communities.

Our pursuit of excellence is evident not only in the quality of our products, but also in our determination to act socially responsible and promote ecological sustainability. We are proud to be part of a movement that is helping to change the world of food retail - towards a future where food not only nourishes our bodies, but also protects our environment. By strengthening the connection between health, sustainability, and enjoyment, we are setting a standard for a better way of doing business that puts both people and the planet at the centre.